Details coming soon!
We creating this session so that you could network based on the blogger niches. We created teams of Advisors based on blogging niches and you will have the opportunity to connect based on these niches. Pick you niche, connect, network, bond, hug, do what ever you feel is write. Sessions:
While blogging is a defined activity, bloggers and their motivations for writing are incredibly diverse. Hobby bloggers engage for the purpose of sharing their passions and interests, and connecting with other enthusiasts. Business bloggers engage to participate in a niche sector to share their authority in that subject and network with others. Professional bloggers may have more than one blog monetized for full time income. We'll discuss the personalities and ambitions for each, rivalries and competitive natures and how to better understand people who blog.
Thinking ahead can pay off when you create a content calendar that itemizes your topics and writing schedule for the next twelve months. While working with your current brands, a content schedule will create opportunities for planned collaboration with new brands. If they know what you will be writing about they can plan to advertise with you. It’s that simple and taking control of your content is not as hard as it seems. Our panel of experts will share tips on creating and publishing your calendar and pre-selecting compelling topics for your blog.
Many times you need to work with PR companies so that yo ucan work with brands. Public Relations firms are the gate keepers to major products and brands, and sometimes work closely with blogger outreach programs. In order to work within brand management you need to learn the viewpoint of a public relations professional in order to understand how the industry works, and the skills required to excel in the field. Learn the language and the ecosystem of the Public Relations firm from five senior executives representing some of the top agencies in Canada.
You may access a similar audience and have individuals represented on multiple social networks, however Facebook has unique and present opportunities to propagate content and penetrate new markets. Find out how to use the this social media super giant to your advantage.
Kate White is recognized internationally as not only the veteran editor-in-chief of Cosmopolitan, the bestselling young women’s magazine in the world, but also the critically acclaimed author of both fiction and nonfiction books. Few high-profile editors have successfully balanced the rigors of overseeing a major magazine with a thriving and independent writing career.
It all began when Kate won Glamour magazine’s Top Ten College Women contest and appeared on the cover. She earned a position at the magazine and quickly rose from editorial assistant to feature writer and columnist. After holding key jobs at several national magazines, she became an editor-in-chief, running four magazines (including Redbook) before taking the helm at Cosmopolitan in 1998. In the 13 years she’s been at Cosmo, guaranteed circulation has grown by 700,000. She also oversees Cosmo Books, Cosmopolitan.com, and the apps Cosmo produces.
Drawing on experiences from her successful career, Kate published the bestselling career bible, Why Good Girls Don’t Get Ahead… but Gutsy Girls Do. Her next career book, Sweet Success: How to Get It, Run With It, Savor It, will be published in Fall 2012.
Kate also has a passion for writing fiction. Penning her first novel, If Looks Could Kill, in 2002—which was selected as Live With Regis and Kelly’s first Reading With Ripa book-club pick and shot to number one on Amazon—Kate introduced her feisty and irreverent sleuth, Bailey Weggins. Bailey went on to solve more grisly murders and entertain readers in A Body to Die For (2003), Til Death Do Us Part (2004), Over Her Dead Body (2005), and then again in Lethally Blond (2007), all New York Times bestsellers. The most recent Bailey Weggins mystery, So Pretty It Hurts, was published March 2012.
Kate’s first stand-alone thriller, Hush, was published by HarperCollins in March 2010 and became a New York Times bestseller. Her next thriller, The Sixes, published in 2012, is the story of Phoebe Hall, who takes a job teaching at a college and discovers a secret society on campus that may be responsible for several grisly murders.
Kate’s writer’s eye has been described by The New York Times as “scathingly observant,” capturing “the mood…with a verisimilitude some of her peers might recognize.” The Los Angeles Times says of Kate’s work: “It’s like devouring a box of chocolates!”
Through her magazine work and her books, Kate White has influenced at least two generations of women with her unique honesty, passion, and imagination. She is the winner of the Matrix Award for Outstanding Achievement in Communication as well as the Woodhall Institute Award for Ethical Leadership.
Kate is married with two children.
Welcome to our “Ask a Blogger” session where Brands can ask bloggers “the tough questions”. Brands will have the opportunity to anonymously pose questions to our blogger panel who will give you a “no holds barred” response. A great opportunity for unbiased feedback and learning! These are not any ordinary bloggers - these are the ones who have acheived Rock Star Status and are on top of the ShesConnected Power List.
Quality content is critical and timing is everything when it comes to capturing your audience and growing your blog traffic. Learn when to post and how to vary your content . Develop tools to curate content professionally and learn about software that can help you manage and post content efficiently.
Thinking ahead can pay off when you create a content calendar that itemizes your topics and writing schedule for the next twelve months. While working with your current brands, a content schedule will create opportunities for planned collaboration with new brands. If they know what you will be writing about they can plan to advertise with you. It’s that simple and taking control of your content is not as hard as it seems. Our panel of experts will share tips on creating and publishing your calendar and pre-selecting compelling topics for your blog.
Media and advertising agencies help brand to determine the best value for their online dollars. Learn the criterion that media buyers use to determine a valuable site, and tips on how to make your blog more appealing to paying advertisers. Ad networks are also a great option to get on the radar of media companies.
FYI: Media Companies have much bigger budgets than PR companies.
These women have succesfully used social media to grow their business. Find out some of their tips, and tricks and what they did right to maximize their growth in the social media space.
ShesConnected Conference invites you to join CBC News' Senior Business Correspondent, Amanda Lang, for the book signing of her anticipated new book: The Power of Why. Guests will have the chance to meet the author and learn about her personal recipe for innovation and success, as well as the powerful impact of curiosity in the world of business, and life.
Have a little tech lover in your house? This session will teach you the basics of programming and how to teach those basic skills to your kids.
A review of strategic do’s and don’ts for recruiting qualified bloggers. How to reach out without offending by gathering information first regarding the writer and their motivation. Connecting to key, results driven bloggers requires a bit of homework but provides a lot of long term reward. This session provides a primer for sourcing and connecting with quality bloggers.
Readership has evolved and one directional content does not create an engaged audience. With so much content available to be read online, your audience expects something meaningful, useful or entertaining to read. By varying the tone and subject matter of your writing you can appeal to a broader audience and create conversation around reader relevant content. Learn the secret ingredient mix to keep them coming back for more.
Where else will you get the opportunity to meet face to face with popular brands? Let us introduce you, and what they will have to share with you is fascinating and useful to professional bloggers. Learn how to approach a successful brand and what it takes to work with one. A valuable session for individuals looking to explore professional opportunities as a brand ambassador or in online community management.
There is more to LinkedIn than storing your credentials and work experience. Did you know that it is important to provide relevant content on LinkedIn too? Learn how to maximize your exposure on the world’s largest professional businesses network.
This sessions will outline 10 tactics you can use in social media. Working with bloggers can present an economical and highly effective means of tapping into a new target market. Learn about the expectation for fair compensation and average pricing models. This session will teach you how to approach bloggers and negotiate a fair rate, while fostering a strong working relationship with successful blog writers.
Participating as a guest blogger for a major media outlet can create tremendous exposure and credibility. Whether you are self-marketing as a professional blogger or looking to segue as an expert within your niche, author or thought leader, do not miss the chance to make an impression with media outlets. Learn how to time and structure your pitch to penetrate new networks and opportunities.
When it comes to advertising, it really is about the analytics. Most brands are using enterprise social media listening and monitoring tools. (There are no free versions for you to see the types of reports that they look at) Learn about the metrics of monetization and monitoring the that brands, pr agencies and digital agencies use to help find influencers.
A relative newcomer to the social media playing field, find out how to best utilize G+ to reach your audience and drive traffic back to your website.
Details coming soon
Full hour of networking with bloggers and brands
80s party - whether you lived through it or learned about it on television - this party is guaranteed to provide you fun.
If you need to grab a ride to the party - then be sure to use the UBER service. ShesConnected Conference Attendees who register for UBER will recieve a $15 credit on your ride TO the party and the FROM THE party on Saturday. ( Yes ladies and gents - 2 rides up to $15 each way for a total of $30. Rides cannot be combined. Only $15 per ride). You will receive the code once you get to the conference.
News, Lifestyle, Video, French
Is it high school all over again? Profiling the behavior of the “blog troll” and the ugly side of blogging including negative or harassing comments and how to moderate them. We'llll discuss the issue and collaborate to develop a forum for defining a Blogging Code of Conduct.
Approacing online magazines, communities and social networks the same way you reach out to a blogger is not in good form. One isn't better than the other but you need to consider the reach of a network and community versus a blogger. Sometimes there is a difference sometimes there is not.
A picture says a thousand words and photos are one of the most popular mediums of communication. Let’s face it, we love looking at interesting images and the success of sites such as Pinterest are no surprise. Learn how to harness the power of photography to enhance your content and blog traffic. Bring your smart phone or other camera to learn the art of the perfect snapshot.
What is a sponsorship package? If your blog is performing well in metrics, you may consider developing a sponsorship package for brands. Although it varies from an advertisement based model, sponsorship is a great way to pitch brands within your niche and explore new revenue channels. Join us to create an outline for your successful sponsorship package.
Did you know that YouTube has an estimated 92 billion page views every month? Learn how to use video to enhance your blog content and drive traffic with interesting podcasts, demonstrations and tutorials. Also learn how to customize and monetize your content to maximize your success with this search engine giant.
Lights, camera action! Successful Bloggers are frequently offered media opportunities for interview in print, podcast, radio or television. Taking part in an interview can send your blog traffic through the roof, but it’s a matter of preparation and know-how to be able to participate in a professional way. Our expert will prime your presentation and self-marketing skills, and empower you to make the most of your media exposure with professional poise and savvy.
Freedom of speech is not isolated from legal obligations for bloggers. Learn what you can post and how to avoid legal complications. Learn about the importance of creating your Social Media Disclosure for compliance in Canada and the United States.
Media Kits
Do you have a media kit for your site? If you don’t think you need one guess again. They are a valuable marketing tool and a great way to respond to professional requests and queries. Don’t wait until you are asked for one to create your media kit. Learn why they are important and how to create one that will make an impression!
Rate Card
How much is your time worth? What are you charging for a blog post, a banner ad or sponsoring or administering a contest? Are your rates competitive or disproportionate to your social footprint? Establishing a realistic rate card will let brands know what it will cost to work with you, and generate inquiries. Learn how to structure your rate card and circulate it to stimulate new business opportunities.
Good. Better. Best? Evaluating metrics and rate cards can help you narrow the choice of bloggers but finding one that will best represent your brand interests is critical. We will provide you with a time saving checklist to help you determine your best fit.
Social media is not a solely a numbers game. Studies have shown that conversion to sales relies on participant engagement. Learn the value of generating social content that creates a call-to-action that can translate into sales for your brand, and turn fans into brand ambassadors.
Writing from your personal experience and blogging about your family, vacations and activities is a great way to share online. But how do you keep your family safe from identity theft and other potential risks? Join us to learn safety tips and best online practice from the Toronto Police.
Putting a price on goodwill and brand influence is not easy. Often Agencies are asked to evaluate the qualitative benefit of social media with a quantitative measurement or monetary value in order to present an estimated return on investment (ROI) to senior management. Hear tactics from other brands who have successfully presented the value of social media to their organizations.
Brands, public relation agencies and media outlets all tend to treat bloggers differently, buy why? Could it be because most bloggers don’t know exactly what they want their sites to be? In this informal and interactive session, Kathryn will discuss the three main styles of blogs, the ways in which those different types of blogs can work with companies and the benefits that can be gained from determining what your strengths are in the world of blogging, social media and public relations. Stop balancing on the tightrope by trying to do it all and find your specialty; your blog will grow when you do!
Only two things are certain in life, and taxes is one of them. Blogging income from services and advertising are defined as business income according to Revenue Canada. Did you know that you are also responsible for valuation and claim of complimentary brand products or gifts? Protect yourself. Don’t wait until you are audited to learn about your responsibilities to declare income from your blog. A must attend session for all monetized bloggers.
There is so much more than meets the eye when it comes to tweeting. Use twitter successfully by learning all the tools, tricks and techniques to master the art of conversation in 140 characters or less. Leave this session knowing everything you need to know about twitter to make you an expert. It’s not just about what you ate for lunch.
On Saturday, October 20th at 2 pm, author Cathy Marie Buchanan will be signing advanced copies of her new book, The Painted Girls, on sale in January. Come and meet Cathy at the HarperCollinsCanada booth.
You have attended sessions on blogger engagement, now it's time to create a plan for your company. This is a 2 part series that will help you create your first or enhanced blogger outreach program.
We know that professional blogging offers a great opportunity at revenue generation, but are you ready for something more? Parlay your transferrable skills to a new career as a brand ambassador or online community manager. Attend to learn more about what it takes to segue into these in-demand professions.
Your blog is your greatest asset! Learn how to make it work harder for you and generate more income by exploring advertising networks and affiliate promotions. Explore new avenues of monetized earning and optimize your blogs income generating potential.
Explore the popular new visual based content sharing network that will take you back to old school pinboards. Pinterest has quickly risen to popularity and is primarily accessed by women from age 25 to 44, which make up 59% of the online audience. Learn how to cultivate a professional presence on Pinterest by sharing relevant brand content as well as cultivating pins that are of interest to your fans.
You have attended sessions on blogger engagement, now it's time to create a plan for your company. This is a 2 part series that will help you create your first or enhanced blogger outreach program.
FacingCancer.ca was launched in 2010 to provide a safe, warm and welcoming online community for women with cancer, as well as their support team – friends, family, coworkers. At FacingCancer.ca, members can talk to each other in the forums, answer questions and polls related to the cancer experience and read posts from a complement of bloggers, all of whom have been affected by cancer in some way. At the Shes Connected Conference, we will introduce four bloggers who will share their stories and demonstrate the power of online connections. As blogger Dr. Alex Ginty describes in a post entitled “The Therapy of Sharing”:
“As my daughter introduces me to the cyber world of instagram and I explain to people how I have a virtual community of people who understand my journey, I realize the importance of this website and the community it creates. It is a kinship of traumatic emotion as we have all looked death in the face and challenged it with all our strength. To know the depth of that strength and how it changes us is our connection. Every battle is different but its fear connects us. To discover how it has changed us and facing our fragility as well as our strengths is empowering.”
The session will include four blogger panelists:
- Terri Wingham – A Fresh Chapter
- Don Kerr – Riding Shotgun
- Dr. Alexandra Ginty – Both Sides
- Catherine Brunelle – Bumpyboobs
Moderator, Chantal Richard (FacingCancer.ca Community Manager and Manager, Marketing, Communications & New Media for CCTFA Foundation) will lead the panel through a series of questions that explore the “therapy” of blogging, the importance of an online community in providing real-life support and how online support impacts the cancer experience. Though focused on the cancer experience, this powerful panel will explore the benefits of online support in facing any type of adversity.
Growing your audience is a key objective for most monetized blogs. While professional Search Engine Optimization (SEO) services may be out of budget for most independent bloggers, there are a number of elements you can address to maximize your blog exposure on major search engines such as Google or Bing. Get tips on driving traffic with do-it-yourself SEO tactics and jumpstart your pageviews.
We walked you through the most important social media platforms. Now we will show you how to manage social media in 5 minutes per day and 15 minutes on Friday's.
You have studied the landscape and connected with your Peers to formulate a strong foundation and awareness of your brand. Now what? Having goals is great but having a strategic plan to make them a reality is even better. This session will mentor you to create a twelve (12) month plan guaranteed to take your blog and your brand to the next level.
We love the colour gray - in fact one of our sponsors Benjamin Moore has more than 50 shades of grey. Stay tuned for details about this fun party.
If you need to grab a ride to the party - then be sure to use the UBER service. ShesConnected Conference Attendees who register for UBER will recieve a $15 credit on your ride TO the party and the FROM THE party on Saturday. ( Yes ladies and gents - 2 rides up to $15 each way for a total of $30. Rides cannot be combined. Only $15 per ride). You will receive the code once you get to the conference.
Donna Marie Antoniadis
Daniella Etienne
Anjum Choudhry Nayyar
Manon Leroux
Christine Lee-McNaughton
Lauren More
Nancy Polanco
Cheryl Morreale
Samantha Montpetit
Brenda
Leanne Campbell
Sandy A.
SnyMed
Janet Barclay
